Winestore

Winestore is a Charlotte, NC-based wine retail store. Together, we created a revolutionary way to buy wine with an unintimidating approach to finding delicious, inexpensive bottles. The store is equipped with touch-screen kiosks and wine-tasting machines that, combined with a user-friendly merchandising strategy, create a retail environment unlike other wine shops.

We extended the punchy color palette and visual system into an online retail experience that is deliberately playful. With ultra-fun copy direction, we delivered a very different wine-shopping experience, one that cleverly cloaks marketing savvy in humor and humility.

What We Did

• Created an intelligent kiosk system that allows customers to see wines they've purchased and tasted, rate wines and manage their wine wish list.
• Updated the Web 2.0 Winestore site, in conjunction with the kiosk, so customers can record tasting notes after they've bought and consumed wine, for future purchasing reference.
• Added dynamic search filters to the website to help customers narrow their wine choices by color, body, flavor, pairings, occasion and price.